Nvidia's not playing games. With today's introduction of the GeForce GTX 200 series, the company is giving a graphics processor a whole new role.
Every new GPU ushers in new levels of realism and computational power, but don't call the GeForce GTX 200 Series simply "graphics cards." A little over ten years after games like Tomb Raider and GLQuake hit the scene, a new kind of GPU is being born. Nvidia has designed more than just a DirectX10 board that makes games scream and Vista's Aero interface hum. It's a secondary processor. It's a physics calculator. And it's about time.
The cards will sell in two flavors. The first, a high-end GeForce GTX 280 with 240 processors and 1GB of frame buffer memory, sells at a spit-take-worthy price of $649 starting June 17. (As expensive as that may sound -- and it is -- this is the consistent ceiling price for high-end consumer cards these days). The more "mainstream" model, the $399 GeForce GTX 260, ships June 25with 192 processors and a 896MB frame buffer.